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Failing To Succeed By K.Vaitheeswaran1
Rs. 595
SKU: TBS1169

In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong?...

  • Book Name: Failing To Succeed By K.Vaitheeswaran
  • Publisher: Rupa Publications
  • Product Type: English
  • Barcode: 9788130000000
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In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?

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