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Grand Brand Rajini Brand Management The Rajinikanth Way By P.C. Balasubramanian And Raja Krishnamoorthy1
Rs. 140
SKU: TBS1167

In today’s cut-throat business arena, one of the cornerstones for the success of any

organization or product is establishing itself as a brand—an entity that is immediately

identified, trusted and respected. In Grand...

  • Book Name: Grand Brand Rajini Brand Management The Rajinikanth Way By P.C. Balasubramanian And Raja Krishnamoorthy
  • Publisher: Rupa Publications
  • Product Type: English
  • Barcode: 9788130000000
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In today’s cut-throat business arena, one of the cornerstones for the success of any

organization or product is establishing itself as a brand—an entity that is immediately

identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian

and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example

of a lasting brand. Analysing the actor’s career in the context of the trajectory of

successful global brands, this is a unique take on the theories and practices of brand

management that will help you boost your brand and take it to the next level.

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