‘Eat a banana before you go shopping!’ No, that’s not a diet advice, but a tip for SMART Shopping! A whole host of such SMART shopping ideas is what this book is all about. Contrary to what we would like to believe, shopping is not a rational or logical activity. There are various facets of human subconscious which influence a person’s choice, especially with regard to shopping. In the majority of instances, the person is unaware of all these aspects, and thus is unable to control their shopping.