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When India Votes: The Dynamics Of Successful Election Campaigning By Dr Samir Kapur, Jaishri Jethwaney1
Rs. 295
SKU: TBS6384

Elections have always been festive occasions in liberal democracies, and India is no exception.

Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one...

  • Book Name: When India Votes: The Dynamics Of Successful Election Campaigning By Dr Samir Kapur, Jaishri Jethwaney
  • Publisher: Rupa Publications
  • Product Type: English
  • Barcode: 9789350000000
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Elections have always been festive occasions in liberal democracies, and India is no exception.

Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India.

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